Zalando image tool

Check a Zalando packshot or model image against the 1:1.44 portrait spec before you submit.

Marketplace

Drop a product photo here, or click to choose JPG, PNG or WebP. The photo is checked in your browser and never uploaded.

Report

Your pass or fail report appears here.

Quick answer

The Zalando image tool tests whether a photo fits Zalando's partner spec: portrait 1:1.44, at least 762 x 1100 pixels, JPEG, and no larger than 20 MB. Best practice is 1801 x 2600. It also reads background lightness and product fill, all in your browser, so your file is not uploaded anywhere.

What this tool does

1:1.44 ratio test
Rounds the portrait ratio to two decimals and fails landscape, square or off-ratio files.
Width check
Fails a width under the 762 px minimum and warns under the 1801 px best practice width.
JPEG and 20 MB test
Fails PNG, WebP and other formats, because Zalando lists only JPG or JPEG, plus files over 20 MB.
Light background reading
Passes white or light plain edges and fails darker ones, so read a fail against your view type.
80% fill reading
Warns when the product spans under 80% of the frame, the grid figure for apparel and shoes.
Centre crop export
Fix All crops from the centre to 1:1.44 at 1801 px wide, saves a JPEG and rechecks it.

How to use it

1Add a JPEG packshot or model image.
2Check ratio, size, background and fill against the Zalando numbers.
3Download a copy resized to the best practice width.

Zalando: The rules at a glance

Shape	1:1.44
Minimum size	762 px
Recommended size	1801 px
File size limit	20 MB
Formats	JPEG
Main image background	Light and plain

Rules last checked: 2026-10. Official source

Zalando is unusual among marketplaces: its images are portrait, not square, and the ratio is exact. Width to height must be 1:1.44, and Zalando's system rounds to two decimals, so a file at 1.445 becomes 1.45 and is marked wrong. A photo cropped by eye can miss that by a few pixels.

This tool reads your file in the browser and tests the ratio, the 762 x 1100 minimum, the JPEG requirement and the 20 MB ceiling. Nothing is uploaded anywhere.

The grey background you do not need to make

It is tempting to shoot on grey to match the packshots in the shop. Zalando's post-production guide says primary packshots must have a white background, and its image guidelines add that a light grey is applied automatically to white primaries. Coloured packshots from its background range are accepted only as additional views.

Model views work differently. Backshots and model views may use other settings, and a model view can serve as the catalogue view if its background sits in Zalando's colour range. This checker passes white or a light plain background, so read a fail on a lifestyle model image as a prompt to check the view type and not as a verdict.

Framing and rejection traps

For apparel and shoes, Zalando's grid puts the article at about 80% of the frame, centred both ways. Bags sit in the lower third, so the fill reading here is only a guide for them. Common traps in the guidelines include visible mannequins in mandatory views, non-English text on primary views, unrelated products in frame and duplicate files. Blurry images can be rejected even when the file size is correct. Electronics and toys also need one image showing the CE label.

Questions sellers ask

What is the exact Zalando image size?

Zalando gives 1801 x 2600 pixels as best practice and 762 x 1100 as the minimum, both in the 1:1.44 portrait shape. Designer brands need at least 1800 x 2600. The file must be JPG or JPEG, sRGB, and no larger than 20 MB.

Should I pad my photo or crop it to reach 1:1.44?

Crop model images, since white bars around a person look wrong and do not suit a catalogue view. The Fix All button here also crops: it centres the photo and trims whatever falls outside the 1:1.44 frame, so check nothing important was cut. Zalando may also reposition and crop images itself, without changing how the article looks.

Are AI images allowed on Zalando?

They are, if they meet the same quality and technical standards. Zalando can reject images with unnatural textures, distorted logos, implausible lighting or inconsistent models. It bans visible on-image labels and strongly recommends invisible marking in the file metadata, which should be permanent so upload does not strip it.

How many images does a Zalando article need?

It depends on the category. Every submission needs a compliant catalogue view, and some categories need a second compliant view as well. Multipacks need a primary packshot showing all items, and reversible or 2-in-1 articles need views showing each style option. Check the category table in the partner guide.

Why does my Zalando image show the wrong ratio?

Zalando rounds width to height to two decimals, so 1.445 becomes 1.45 and is marked wrong. A crop made by eye can miss by a few pixels. Use a fixed export preset of 1801 x 2600 or 762 x 1100 rather than cropping by hand.

Why does my PNG fail the Zalando check?

Because the Zalando guidelines list JPG and JPEG as the image type, so this tool fails anything else. Fix All saves a JPEG copy and fills any transparent area with white, which suits a packshot. Then confirm the crop still shows the full article.

What background should a Zalando packshot have?

White, for primary packshots. Zalando applies a light grey to them automatically in the shop, so you do not need to shoot on grey. Coloured packshots from its background range are accepted only as additional views, and model views follow different rules.

Why was my Zalando image rejected?

This page cannot see the reason for a specific decision, but the guidelines name common traps: visible mannequins in mandatory views, non-English text on primary views, unrelated products in frame, duplicate files and blurry images, even at the correct file size. Check those by eye after the numbers pass.

Does the 80% fill check apply to bags on Zalando?

Not directly. The 80% figure comes from the grid for apparel and shoes, while bags sit in the lower third and accessories use their own grids. Treat the fill result as a guide for those articles. It shows as a warning and never as a fail.

Is there a free Zalando image size checker?

Yes, this page is free and checks ratio, size, format, background and fill without uploading your file. It is useful for unreleased collections, since images stay on your device. It does not replace Zalando review, which also looks at what the picture shows.