Kaufland image size guide 2026
Quick answer
Kaufland recommends 1024 px in height or width as the standard image size and 2048 px for zoom, in PNG, JPG, JPEG, WEBP, TIFF or GIF, up to 10 MB per file. The first photo needs a clear silhouette on white showing the whole product, and Kaufland suggests 5 to 10 pictures.
Kaufland Global Marketplace publishes its image guidance in its Seller University product data guideline, last modified in October 2026.
The figures are listed as recommended image sizes: 1024 px in height or width as standard, and 2048 px for zoom. The table shows them as minimum and recommended, because that is how our checker applies them.
- Shape
- Any
- Minimum size
- 1024 px
- Recommended size
- 2048 px
- File size limit
- 10 MB
- Formats
- JPEG, PNG, WEBP, GIF
- Main image background
- Pure white
Rules last checked 2026-10. Official source
File settings
Each file can be up to 10 MB, in PNG, JPG, JPEG, WEBP, TIFF or GIF. Kaufland suggests 5 to 10 pictures from different perspectives, with detail shots. Set your export to 2048 px on the longer side as a single master, because that also clears the 1200 x 1200 social and 1440 px Google Shopping figures the guideline mentions for other channels.
First photo checklist
The first photo needs a clear silhouette on white and shows the whole product. No shadows, frames or white space, no collage, no snapshot and no placeholder. Across all images, keep out sale lettering, text, logos, symbols, flags, delivery or price details, and official seals such as Stiftung Warentest. Photos should show only the product and accessories in the scope of delivery.
Questions
Does Kaufland require a white background on every image?
The guideline asks for white in the first photo. It says additional images may show detail views and different angles, and it does not set a background rule for them. Keep them neutral and free of promotional content, which applies to all product images.
Can I add the Stiftung Warentest seal to my image?
No. The Kaufland guideline names official seals such as Stiftung Warentest as not permitted in product images. Mention a genuine result in your product description instead, and check that the test organisation allows you to use it there.
Are Kaufland and Kaufland Global Marketplace rules the same?
We read the guideline published on Kaufland Global Marketplace's Seller University. An older kaufland.de guideline address no longer loads, so this is the version to use. Your seller portal remains the place to check if a specific upload is refused.
What export size covers Kaufland and Google Shopping?
Set your export to 2048 px on the longer side as a single master. That also clears the 1200 x 1200 social figure and the 1440 px Google Shopping figure that the Kaufland guideline mentions for other channels, so you need only one version of each photo.
Are shadows allowed on the first Kaufland photo?
No. The guideline says the first photo should have no shadows, frames or white space. It should show a clear silhouette of the whole product on white. Remove any shadow in your editor before you upload.
Can I use a collage or snapshot as my Kaufland main image?
No. The guideline rules out collages, snapshots and placeholder images for the first photo. Use a clean picture of the whole product on white, then use your other pictures for details and different perspectives, within the 5 to 10 Kaufland suggests.